BuildLab at the 2016 Salesforce Conference

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As a way for students to create interesting collaborations outside of CCA, many seminars will offer design collaborations with outside organizations. Peter Anderson’s seminar, Assembly Required, collaborated with the RED Campaign and Salesforce to create furniture for merchandise and product displays for this year’s Dreamforce Conference held in San Francisco. Students worked in groups during the process, utilizing several tools and design strategies to achieve the final products. Keeping in mind the idea of prefabrication and modular assembly, each team had to create designs that could be movable and reconfigurable if needed. Several materials were utilized for each furniture assembly. Painted 1/4″ plywood sheets were utilized to create an indoor and outdoor shelving systems, while clear 1/8″ acrylic sheets were utilized to hang the product displays on the wings of the pavilion. Wooden panels were utilized to create the cash wrap. The collaboration was successful and taught students the importance of prefabrication and communication amongst every member involved with the project.

Instructor: Peter Anderson

Student Participants: Jae Hyun Seo, Yoo Bin Jung, Sabari Gopakumar, Siwei Deng, Sangdae Park, Sean Cunningham, Karol Horr, Tim Stevens, Samantha Villaseñor, Joseph Chang, Gloria Kiiza, Hao Yu, Eman Barnawi, Bella Mang

Project Support by: David Meighan and Juliet Ragusa of the George P. Johnson Company; SalesForce; and IATSE Local 16 (International Alliance of Theatrical Stage Employees.

Photo courtesy of California College of the Arts
Photo: Jim Norrena, CCA